Club Med has been providing all-inclusive resort holidays at their worldwide destinations since 1950. We took over the design, copywriting, coding and testing of their email promotions.
Emails are still to this day the most effective form of digital marketing because they go directly to the consumer. Additionally, email lists can be segmented, allowing us to serve specific content different demographics.
With Club Med the challenge was to write and design attention-grabbing mailers with targeted subject lines that would ensure consumers read all the content of the mail instead of just deleting it. In terms of coding the mailers our challenge was to optimise as much as possible so that the mail would load quickly in the consumer’s inbox.